One of my clients is in the luxury diamonds industry, and their company provides a GIA certificate for every given diamond. Like any other SEO starting point, you should first ask yourself:ĭoes these pages deliver any value to my users? Almost any company that offer “white papers” or eBooks as a part of their digital marketing efforts Should you block or noindex your PDF files?.Manufactures sites with user manuals (which are almost always in PDF format).Hospitals – tons of valuable information is hiding there.However, from my experience the following types have lots of PDF’s: Generally speaking, almost every given website. Which websites are likely to receive organic traffic from PDF files? Moreover, Googlebot actually follows links on PDF files which also pass link juice, so you should definitely take it into account and optimize your PDF documents, with both internal links and external links where’s needed to relevant external sources. Just add the following operators: Site: “filetype:pdf”Ĭheck your Google Search Console -> Search AnalyticsĪs you can see from the number of clicks and impressions in here – there is a lot of potential (but even more – missed potential):įollowing the graph above, the answer is a big YES.Įven more interesting, in a recent tweet by John Muller, he explained that Google actually converts PDF (and other similar files) into HTML for indexing purposes.įWIW we convert PDFs & other similar document types into HTML for indexing too, so theoretically there wouldn’t be too much difference. Right, so how do you search for pdf files on google? The first question asked should be: “do I have any indexed pdf files on my website? “ SEO for PDF files is not a “sexy” theme or buzzword such as let’s say, “Google AMP”, “voice search” or “mobile first index” for instance.īut in many instances, depending on your website, you might be surprised just how much potential organic traffic you are missing out on.
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